Lavine, Douglas S.

Cardinal rules of advocacy : understanding and mastering fundamental principles of persuasion / Douglas S. Lavine. - Notre Dame, Ind. : National Institute for Trial Advocacy, 2002. - xxii, 265 p. ; 23 cm.

Incluye referencias bibliográficas (p. 257-260) e índice.

Permissions -- Acknowledgments -- About the author -- Introduction -- Chapter One. The necessity of properly identifiying your audiencie and trailoring your arguments to its needs-- Chapter two. The need to establish and enhance one´s integrity and credibility -- Chapter three. The necessity to think creatively and rigorously in advance of trial --Chapter four--The importance of total preparation -- Chapter five. The nee4d to frame the issues compellingly in favor of your client -- chapter six. The importance of answering questions directly and persuasively and posing questions effectively in argument -- Chapter seven . The need to focus the audience´s attention on key themes -- Chapter eigth. The importance of using language Precisely and persuasively -- Chapter nine:The need to behave professionally, civilly, and observe proper etiquette in court -- Appendix -- Bibliography -- Índex

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